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Channel: The Involver Blog » Roland Smart, Vice President, Marketing
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Involver Powers USA TODAY’s Ad Meter for Super Bowl

We’re a bay area-based company, and we’re still getting over the sting of the Niners coming so close and then falling just short of their first Super Bowl since the ’94 season. In fact, we still...

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Front Row Seats at fMC

This week, the Facebook Marketing Conference (fMC) is coming to New York and it’s going to bring lots of new opportunities for marketers. Our New York team, and some of our West Coast team, will be on...

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Your Guide to Managing the New Facebook Timeline

With the success of Facebook’s first Marketing Conference (FMC) this week and the concurrent release of Timeline for brands, many marketers are wondering how to incorporate all the new features and...

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Don’t Believe The Scuttlebutt – Losing Default Landing Pages Isn’t a Deal...

  If you’ve been on Facebook for a while, you’re already familiar with how quickly they’re evolving the platform. They’ve got an ambitious vision and are constantly nudging their user base to adopt new...

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Social is a Team Sport

It’s ironic how we marketers have a tendency to behave in the least social way when it comes to working on projects in social. How many times have you witnessed, or even been a part of, a team that...

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Educating ad:tech About Open Graph

  After a week’s worth of reflection on ad:tech, I’m still surprised by how little the presenters and audience knew about Facebook’s Open Graph. Granted, we live in the social media bubble, but I find...

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Why Most Social Marketing Platforms Fail Marketing Developers

Creatives Talk is the brainchild of Facebook Studio, a Facebook-employee created space that celebrates agencies and marketers that drive business growth through connections and conversations on the...

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Involver Launches The First Engagement Optimization API

  We’ve had our share of firsts at Involver, but this one is unique because we’re launching our Engagement Optimization API with a group of industry leading partners.  We are excited to be partnering...

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Asking For Permissions “OG” Style

At Involver we’re excited to see more and more of our customers leveraging Facebook’s Open Graph and we’re writing to share some of the best practices we’ve developed along the way. In this post, we’ll...

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The Benefits Of Democratizing Engagement Optimization

A couple of weeks ago, Involver launched a new API that allows advertisers to optimize their campaigns based on post-click engagement on Facebook. Since then, we’ve received lots of interest and...

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