Involver Powers USA TODAY’s Ad Meter for Super Bowl
We’re a bay area-based company, and we’re still getting over the sting of the Niners coming so close and then falling just short of their first Super Bowl since the ’94 season. In fact, we still...
View ArticleFront Row Seats at fMC
This week, the Facebook Marketing Conference (fMC) is coming to New York and it’s going to bring lots of new opportunities for marketers. Our New York team, and some of our West Coast team, will be on...
View ArticleYour Guide to Managing the New Facebook Timeline
With the success of Facebook’s first Marketing Conference (FMC) this week and the concurrent release of Timeline for brands, many marketers are wondering how to incorporate all the new features and...
View ArticleDon’t Believe The Scuttlebutt – Losing Default Landing Pages Isn’t a Deal...
If you’ve been on Facebook for a while, you’re already familiar with how quickly they’re evolving the platform. They’ve got an ambitious vision and are constantly nudging their user base to adopt new...
View ArticleSocial is a Team Sport
It’s ironic how we marketers have a tendency to behave in the least social way when it comes to working on projects in social. How many times have you witnessed, or even been a part of, a team that...
View ArticleEducating ad:tech About Open Graph
After a week’s worth of reflection on ad:tech, I’m still surprised by how little the presenters and audience knew about Facebook’s Open Graph. Granted, we live in the social media bubble, but I find...
View ArticleWhy Most Social Marketing Platforms Fail Marketing Developers
Creatives Talk is the brainchild of Facebook Studio, a Facebook-employee created space that celebrates agencies and marketers that drive business growth through connections and conversations on the...
View ArticleInvolver Launches The First Engagement Optimization API
We’ve had our share of firsts at Involver, but this one is unique because we’re launching our Engagement Optimization API with a group of industry leading partners. We are excited to be partnering...
View ArticleAsking For Permissions “OG” Style
At Involver we’re excited to see more and more of our customers leveraging Facebook’s Open Graph and we’re writing to share some of the best practices we’ve developed along the way. In this post, we’ll...
View ArticleThe Benefits Of Democratizing Engagement Optimization
A couple of weeks ago, Involver launched a new API that allows advertisers to optimize their campaigns based on post-click engagement on Facebook. Since then, we’ve received lots of interest and...
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